We’re about making women and girls realize just how strong and incredible they already are, not about fad diets or wraps or losing ten pounds in ten days. You’ll never hear us use the words “diet,” or “juice cleanse,” or “skinny tea.” But you will absolutely hear us shout “get after it,” and “you’ve got this,” and “you’re strong as hell.” We believe a bikini body is simply a body in a bikini. We believe doing things like a girl is a compliment. We’re raising girls to believe good things about their bodies, to treat themselves kindly, to chase after that pull-up or that goal or that scholarship. We believe women are amazing, and we want to help them see that for themselves.